Communication

Communication is at the core of all EFI activities: trainings, strategic guidance, risk assessments, etc. all entail engaging with others and conveying information. EFI uses a range of communication tools – vital given the diverse nature of the stakeholders it is targeting.

Online Communication Tools

Online communication provides a mechanism to reach large numbers of people at local, country and European/global level at relatively low cost. The other big advantage it offers is that it enables dynamic (two-way) communication – not only can target groups receive information/messages, but they are also able to provide feedback/input, as well as interact with each other.

The main online communication tools EFI uses include:

  • EFI website (and individual programme websites) – this is the primary repository of all EFI-related information: objectives, activities, resources, contact details, etc.
  • Social media – Social media is especially important to disseminate information about forthcoming EFI activities and events, news updates, as well as to allow people to share their experiences and give their comments/feedback on EFI and the issues it seeks to address. EFI is active on Twitter and Facebook.
  • Soft copies of EFI resources – All EFI resources are available to download on the website.

Offline Communication Tools

These include:

  • Published visual materials – such as infographics, brochures, leaflets, posters and banners. These are especially important in EFI events and meetings.
  • PowerPoint presentations – these are most commonly used in trainings, but are also an effective means of conveying information about other EFI activities/other issues.
  • EFI resources, e.g. training guides – not surprisingly, given the fact that training makes up such an important part of EFI’s work, we have produced numerous training resources, information guides, etc. on issues such as Security by Design (SBD) and faith institution management.
  • Meetings and events – EFI participates in meetings and events to engage with others and raise awareness of its work/particular issues. We do this both through meetings organised by EFI as well as by taking part in meetings arranged by relevant agencies/others.
  • Press releases/interviews and media articles – EFI sees the press and media as an important channel to disseminate news, events and achievements. As appropriate we issue press releases, invite media representatives to attend events, etc. and disseminate relevant publications/resources.

Different EFI target groups will:

  1. have diverse information needs: some messages/ information will be relevant to all groups, but some will be specific to particular groups.
  2. have diverse backgrounds in terms of knowledge, context, motivation, location, and potential uptake of communication tools. For example, some will be regular users of social media and so can be reached through those channels, while others might need more traditional methods such as flyers and public meetings.

EFI communication is based on matching information to be conveyed and dissemination tool to be used, with the needs and capacity of target groups.